Imagine an online consortium of professional individuals and organizations, with over 330 million members, and close to 190 million unique visitors in more than 200 countries. Impressive? That’s LinkedIn, the world’s largest professional network. It is not just any social media networking site – it is one that connects businesses and professionals to potential clients.

A LinkedIn account is thus your window to the professional world, and a complete and systematic profile is just what you need to put your word out. Most use it as their prime professional networking site, and you must never underestimate the power of a well-presented profile to bring you the business. Read more…

Obscurity is not a challenge these days, since social media marketing (SMM) has wipe out the perception of obscurity in terms of marketing strategies adopted by businesses. The involvement of social media can aid you keep customers, and manage your business rank among the other competitors. In other words, SMM is emerging as a new addition to conventional marketing method. If you adopt this approach correctly, you can definitely march with a loud band targeting your brand new trumpet. However, you may need to understand trumpet lessons to start with.

The importance of an SMM strategy is playing a vital role to start the new journey. An appealing social media marketing strategy is one of the most successful ways to draw business and amplify profits. Your strategy can be the plan of action to attain your goal. You can really win, and without a proper strategy you may get into the arena projecting failures. You can achieve the desired goal by learning various aspects of strategy. Read more…

Generate interest, create leads, engage with the community, and convert believers. If you don’t want to do any of these things, Instagram is still a great place to play, but if you are serious about your branding and marketing efforts, Instagram is definitely the place to be.

At its core, Instagram is almost entirely visual, but the comments and hashtags are a dimension that makes the social media platform even more intriguing for marketers. Read more…

The world of internet marketing and search engine optimization is constantly evolving, as are the habits of online consumers. Trying to navigate through the latest developments and advances in technology can be quite difficult. There are several things you should know when it comes to marketing your website or business online.

Staying relevant and positioning yourself correctly is the main purpose of internet marketing, which will get you more sales and growth for your business. Search engine optimization is the best way to get traffic organically, but is just one aspect of internet marketing. Here we will point out the top 7 internet marketing trends that you should know about and learn from. Read more…

Who wouldn’t want their videos to go viral on social media? This is one of the surest ways to achieve the boost that you are looking for your business. In fact, viral videos have emerged as one of the most coveted ways to rustle up feathers and reach out to the target audience. Although it sounds all rosy but it is quite an arduous task to create a video that will win the hearts of the social media folks. It is like playing lottery – you either win or lose. Even if you have succeeded once, there is no guarantee that you will be able to repeat your previous performance. So what is the big secret to create viral videos? Honestly, there is no magic trick to ensure that your videos will click in the social media.

However, a bunch of tips and tricks might guide you to create a video which can work across the social media platforms. There are simple ploys like building an emotional roller coaster or including heaps of humor that can work wonders for your online video. Let’s take a look at these tricks in details: Read more…

It’s a dog eat dog world when it comes to digital marketing. With the internet being the great leveler, marketing your brand online is now less a function of your budgets and depends more on how smart you are in using all the various tools and resources available at your disposal. With the right tools and tricks, your startup can take on Goliaths without batting an eyelid.

Let’s take a tour of 4 fantastic tools that offer your brand that edge over your deep-pocketed competition, once and for all. Read more…

After black hat SEO, now comes black hat SMO (social media optimization). Black hat strategy is quickly gaining grounds, spawning new ways to spam the web. The effects are three-fold: users, businesses and sites themselves. While black hat SMO and SMM is happening for about three years or so, discussions regarding such are limited. Search Engine Land started the topic, and we will continue it here.

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Blogging requires a large investment of time and effort to produce high quality content on a regular basis. Because each content creation comes with huge resources, therefore it is important to publish blog posts at the most opportune times to maximize their social reach on Facebook, Twitter, Google+, etc.

Timing is everything! Here are a few useful social tips and infographics to give you some ideas on the best time to publish your blog posts. You can study the graphs and statistics below to better understand the trends in posting schedule and corresponding engagement too. Read more…

Most of the blogs, websites and businesses have both Facebook and Twitter profiles to engage with their online audience. However having only these 2 social profiles are simply not enough, you should have multiple social media profiles targeting different groups of Internet users.

Among myriad of social networks available on the web, Pinterest is definitely one of them you should add into your social marketing strategy. Basically Pinterest is a visual discovery, collection and sharing service that allows you to manage collection of images, videos and other online contents, and share with other people online. Read more…

Blogging is in great demand. Today, most businesses worth their salt are investing their marketing dollars in blogging to bring more traffic to their websites. These businesses are also using social media to promote their blog content to get the desired results from their blogging efforts.

However, social media operates under a set of rules. Every time you share a social post, you will be tried in the court of public opinion. This court is of significant importance as it is getting bigger by the day and also because it’s the people’s court both in letter and spirit; it’s the people who are sitting in judgment. For businesses that don’t follow the guidelines set by this court, the verdicts can be harsher than a court of law. Read more…

Social marketing is not limited to the Famous Facebook and Twitter only. When it comes to posting photo updates online Instagram could be the better choice to market your brands and businesses. The mobile photo and video sharing app has more than 200 million active users including celebrities, top brands and multinational corporations worldwide.

We all know that a picture speaks thousands of words. If you happen to post some really awesome and exclusive photos and videos on this rising social platform, chances are you could get instant overnight viral success. To help you achieve that below we’ve gathered 32 proven tips for you to better engage with and attract more Instagram followers. Read more…

It’s been a decade since social media became mainstream. While the invention of Internet and social media, in particular, has made life easy for many business developers, there is still a lot of ambiguity about the real power and usefulness of social media. Here are presented some myths and truths about social media backed by extensive findings from experts.

There was never much doubt about the power of networking for business growth. A good network supports a healthy discussion, creates positive buzz about a product, increases sales, finds new customers and makes a fortune on the bottom line. Read more…

The social networking bug has bitten and gone viral. With invitations to join Facebook, Twitter, LinkedIn, Google Plus, MySpace and many more streaming through the inbox and endless new networks cropping up by the day, connecting with friends, family and business associates all on one platform, has never been easier.

For example, take Facebook. A name synonymous with social networking, this media powerhouse has taken the Internet by storm. If its popularity is anything to go by, the user count is predicted to run into billions in the next few years. Add to this the amount of private information being uploaded every second on hundreds of social networks that overrun the web and what you get is a strong requirement for security measures to be firmly established. Read more…

It goes without saying that social media is the world’s trending tool for communication. You can use this unique way of communication to promote your blog on multiple social media platforms. Unlike shopping for cheap gadget insurance, promoting your blog through social media takes an ample amount of time.

Experts say you should spend four times more time promoting your blog than you should actually spend on perfecting your blog and writing blog posts. After all, if you spend too much time perfecting and writing it and no time promoting it, all your hard work will go unnoticed. With these ten tips, you’ll be on your way to having a successful blog with a large audience. Read more…

Social media – one of several offshoots of the internet – has completely changed the way people interact and socialize in cyber space. With a large number of people spending a good chunk of their time on various social media websites each day; these multimillion dollar corporations have developed huge databases containing personal bio of millions of users. This essentially means that these particular websites, by means of their terms of service, have the liberty to modify, ban or completely remove a user’s content as they see fit.

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