Just how much cash are celebrities making by endorsing products on their social media pages? It’s funny that someone somewhere gets paid for taking a selfie or standing next to a new sports car. The simple reason being the tyranny of numbers. They have a lot of followers on Facebook, Instagram, and Twitter. Unlike most of us who might not even get a thousand likes for posting an impeccable photo, these are celebrities are sure to get a couple of hundred thousand likes for posting the silliest photo and a caption you have ever come across.
Endorsements are not a 21st century innovation. The innovation is integrating these product endorsements into social media platforms. Read more…