Some cloud based technologies have become the norm in certain operational areas – for example ecommerce sales channels, cloud based systems have very high adoption rates and in some cases are the preferred choice for new implementations.
In addition, many other basic business functions have cloud solutions which have high adoption rates – across bookkeeping, human resource management and customer relationship management. Cloud platform adoption rates in marketing functions is however a mixed bag. As can be expected, adoption has been high around the online marketing areas – for example in online marketing analytical systems which naturally lent themselves to cloud based solutions. Read more…






































