The digital world follows one simple rule. “The right time, the right place”. You have to be always on your toes to capitalize on every opportunity. But in this era of constant information and audience engagement, it is a very tiring job to manage multiple social media accounts simultaneously. You can’t spend all of your time switching between multiple apps, can you? And when time is considered as money, you can’t afford to waste any more of your time. Secondly, why have multiple apps when you can have it done by single app.

There are many apps and tools in the market, but these are some of the very best in terms of performance, affordability and productivity. Have a look. Read more…

The worldwide population is more than 7 billion and of that 7 billion, 3.5 billion have internet access. 2.3 billion People worldwide are active social media users.

The world seems smaller now as there are various apps available now which help you communicate with people across the globe. Using social media, you can share news with a friend thousands of miles away and share it with other like-minded people around the world. This can be both a blessing and a curse. Read more…

The recent US elections have triggered another grave problem in the social media networks which is quite worrying. While the millennia’s consider Facebook as the major source of news from the world over, the fake news pouring in and out of this popular social media network have them thinking over an alternative source.

The news publishers had been quite worried about this new trend. In fact, the issue was so grave that almost up to 60% of the Facebook users never went beyond it for keeping themselves updated on whatever was happening around them. But during the US elections, the way fake news was spreading through Facebook had even the people directly involved with it quite worried. Read more…

In today’s scenario, with an array of social media channels available, it becomes insanely tricky to keep track on all them without any help. But, IFTTT (If This Then That) has made things quite easier and simpler. It is basically a free automation tool that saves your countless hours every year. Social media platforms have turned out to be the most essential marketing strategy for businesses all across the globe. With the rapidly changing market trends and various social media platforms, it has become of utmost importance for the company to manage their social media accounts effectively in order to achieve success.

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From among all the feature additions in Facebook, one was introduced recently and gained immense popularity in a short time: Facebook Live video. When the option of live video was introduced, a lot of individuals and pages started posting live videos for testing and it became a trend on Facebook.

While a lot of people and pages may use the Facebook Live video option for fun, majority of businesses and pages try to reap some benefits out of it. In fact, social media experts claim that the main purpose of introducing the Facebook Live video was to allow pages and businesses to be able to use one more tool for promotion and awareness. A survey revealed that Facebook Live videos were actually able to make many pages popular but a matter of concern is that why some other pages were not successful in doing this? Read more…

If you are over the age of 34 years old, you may not know what SnapChat is. It is an app that allows you to send short videos or images. The biggest benefit was that the messages used to disappear 24 hours after they were viewed, but people are now able to save the messages if they wish.

Nevertheless, in principle, the message you send should disappear after 24 hours. If you are truly unaware of SnapChat, the independent news group produced a fine article on the many things you can do with SnapChat. It may be worth a skim read to get an idea of what SnapChat is all about. Read more…

If there is something that businesses want to gain most from their websites, it is to have those websites rank higher on search engines. It isn’t surprising why. The more visible you are online, the more people know about you. There are several ways to do this from keyword optimization to paid advertisements. But a lot of businesses often ignore one channel that is now considered as a useful tool for gaining leverage on search engines – social media.

There are several ways through which you can have a high search rank by using social media. Here is a list of 20 of the most effective – Read more…

In March 2006, Jack Dorsey introduced to the world a new medium of expressing their views and thoughts in the form of 140-character messages that later on known as “tweets”. You know what I am talking about and what is that medium, right?

Twitter, soon gained popularity and has more than 300 million active users. The very fact that every well-known person be it politicians, sportsperson, actors/actresses etc. are on Twitter. Jack Dorsey changed the world with five words i.e. “just setting up my twttr“. It was the first tweet and bring in along the opportunities that we enjoy today. Read more…

Social media offers a great market for most business persons since it is an attraction for millions of people. The existing social media platforms offer the available retailers an opportunity to make high profits from their business. However, that will become possible by understanding the clients and their needs. The following location based social media monitoring tools will be helpful.

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Only a few years ago, celebrities seemed so far away. We only get to see them in movies, magazines, and television interviews. Today, with the widespread use of social media, we get to see the inside of their house, their bedroom, and even their bathrooms. They invite us into their lives with every post, tweet, and photo. They keep on updating us, and we find ourselves asking for more.

But how can they be so active in real life and still be active in their virtual lives? Celebrities are working round the clock, they’re on a shoot, on stage, on tour, on interviews, how can they possible post about the latest happenings in their lives? Read more…

According to some recent stats, LinkedIn has now 300 million active users, which puts it in second place (after Facebook) in the social media network race. However, when it comes to LinkedIn, the majority of people seem to put in minimum effort, simply upload a recent-ish version of their CV and spend about a minute writing a profile summary.

So here’s a step-by-step guide in order to help you get the most out of your LinkedIn profile and start getting some attention! Read more…

Some people may wonder why they should set up a Facebook store. They may be thinking that there are a million other options to use as an eCommerce set up. But what those people aren’t considering is that Facebook newsroom states as of 2016 there are over 1.65 Billion active users on the site every month. These are people that are actively on this social media platform interacting with pages they are interested in such as your business page. By having your store on the same platform as your social media, this gives the ability to sell to an extremely specified target market.

By creating a Facebook store tab rather than redirecting to an external website, you are giving your customer both ease and simplicity in shopping through the products you offer. It also keeps customers where you want them, as it is more likely for a browser to bounce off a site if they are redirected. Read more…

Facebook has been a staple of social media for over a decade now and is still going strong. Being around for that long obviously means that there have been some serious perks that come with it to keep the users glued even as of today. When we say this, we mean to imply its features.

With these, user experience boosts to the next level. They are simple to use and will make using Facebook even more fun than it has been. Without further ado, here are some of the hottest and upcoming features that you should be getting at. Read more…

Facebook is a major public square of today. It is a standout amongst the most exceptional open confronting sites out there. Facebook is a magnet for a portion of the top engineering talents on the planet.

There are numerous automatic features in the Facebook that are planned by these top engineers. The vast majority of the people do not know about. Give me a chance to check if you know them or not. Read more…

The new generation of young celebrities are not necessarily singers and actors. Many up and coming rich and famous people have found their way into celebrity status through social media.

On platforms such as Instagram, YouTube and Vine, ordinary people are gaining massive followings and weaving their way into the hearts of millions, all while making some money on the side too! Read more…