Some people may wonder why they should set up a Facebook store. They may be thinking that there are a million other options to use as an eCommerce set up. But what those people aren’t considering is that Facebook newsroom states as of 2016 there are over 1.65 Billion active users on the site every month. These are people that are actively on this social media platform interacting with pages they are interested in such as your business page. By having your store on the same platform as your social media, this gives the ability to sell to an extremely specified target market.
By creating a Facebook store tab rather than redirecting to an external website, you are giving your customer both ease and simplicity in shopping through the products you offer. It also keeps customers where you want them, as it is more likely for a browser to bounce off a site if they are redirected. Read more…