Most often than not, it is hard to tell when a brand has failed, most particularly if a company fails while its brand retains its fame. In a merger or acquisition, the better-known brand represents the new company, regardless of the financial stability of the company before the merger took place.
While no one wishes for a company to fail, it’s the reminisce-inducing companies hanging on the cliff of bankruptcy that grab our attention. We watch these companies flounder until they give their final bankrupt breath and pass into the records of history. Read more…