Design thinking, what is that? It is definitely another buzzword, but a lot of people don’t really know what it means. To be honest, there are no specific definitions, but they all include a problem solving process that puts identifying people’s needs first. It a method for solving complex problems, design thinking helps organizations find unmet needs and create value from these insights.
Design thinking minimizes the uncertainty and risk of innovation by engaging customers or users through a series of prototypes to learn, test and refine concepts. Design thinkers rely on customer insights gained from real-world experiments, not just historical data or market research. This approach brings together what is desirable from a human point of view with what is technologically feasible and economically viable. Read more…






































